Internet Marketing Blog | Product Reviews

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Starting from today, I’ll be posting the sweet reading that can help all my readers with their own journey to becoming a superstar blogger/marketer.

 

OneMansGoal talks about Google’s warning - Don’t Sell Text Links

Brian discusses drop in Pagerank of a few Bloggers who were selling text link ads in their blogs.

 

In response to OneMansGoal - Brian from Copy Blogger explains How to Stop Worrying about Google Once and For All.

Its not the be all and end all if Google hits you with a penalty.

 

Yaro from Entrepreneur’s Journey reveals his blog income earnings in September 2007.

As you all know he has the membership site Blog Mastermind Mentoring group. This just proves that he practices what he preach.

 

Maki at DoshDosh dot com talks about How to Influence Powerful Social Media Users For Traffic Attention.

He explains the power of mavens and connectors and how to tap into instant traffic.

 

Blogging Experiment  gives different alternatives of advertasing your site. 

 

 

Popularity: 31% [?]

Think of your sales letter as the display window of your online business. If customers don’t see something they want almost immediately, they’ll keep walking, or in this case, clicking, until they find a site with a product or service that does interest them. Review the following components of a sales letter and compare the examples with your own.

Headline

Not surprisingly, this is the single most important part of the sales letter. You have mere seconds – and just a few words to convince potential customers to keep reading. With thousands of other sales letters all over the Internet, what can you do to make yours stand out? The concept, at least, is simple. You’re going to have to come up with something that will literally grab your readers and make them want to read further.

This “grabbing” phrase, or headline, can be a question, command, or a dynamic piece of news. Consider the difference in the following and see which one “grabs” you. FREE SOFTWARE! Versus FREE MONEYMAKING SOFTWARE! See how just one word adds interest and intrigue to your headline? Surf the Internet to find the headlines in sales letters that grab your attention, and after you click past the ones that don’t, use your back button and ask yourself why those headlines didn’t get your attention. As important as it is though, the headline will only get you so far. You’ll also need the following:

Stress the Benefits

You can’t just say that your product is the best one out there. You have to tell your readers why they need this particular product and, just as important, why they need to purchase it from you. If you’re selling a weight loss product, for example, are they going to lose weight in 30 days? Are they going to lose weight for less? Don’t just tell your readers they will lose weight if they use your product; let them know about all the benefits that will be theirs if they buy your product now.

Ask Questions

Don’t just ask your readers questions. Ask your readers to ask themselves questions. For example, put yourself in the shoes of your reader. What questions naturally come to mind? Ask open-ended questions that cause your readers to think. If you’re selling the latest and greatest solution for bad breath, for example, ask the reader, “How would you feel if a co-worker told you that you have bad breath?” Now you have the reader (customer) imagining what’s going to happen if they don’t buy your product.

Use Examples

Here you can reassure customers that they have indeed found the right solution to their problem. “Imagine talking to friends, co-workers, and complete strangers with complete confidence!” Now you’ve persuaded readers how good they’ll feel if they buy your product. List several examples within your sales letter that extol the benefits of your product.

Endorsements

Testimonials from other customers are powerful. They’re powerful when they’re real; they will backfire and cost you sales when they’re made up, however. Don’t insult your customer’s intelligence by filling your sales letters with phony testimonials and endorsements. No one really cares what Jim from Alabama thinks; on the other hand, tell them what Jim from www.arealsite.com thinks and they’re liable to pay attention. How do you accomplish this? Simple. Give Jim a freebie and ask him to write an honest testimonial of what he thinks of your product. Do this a few times and you’ll have powerful endorsements that customers will believe.

Closing

Experiment with closings the same way you do with headlines. Do a little research to discover which closings impress you the most. Some research indicates the words, “add to cart” generate more sales than the words, “buy now,” or something to that effect. Most important, make your closing sound sincere and make it easy for your customers to order. Also, make sure you have taken the steps to protect your customer’s information and assure them that they are on a secure site.

Guarantee

The last assurance you must give your customers is that there is no risk to the decision they’ve just made or are about to make. Offer a money back guarantee and list any restrictions, such as the length of time the guarantee is in place.

Follow the above steps and your sales letters will turn readers into customers!

To your Success,

Carlo Selorio

Popularity: 27% [?]

From time to time, I will be reviewing products that I buy like ebooks, softwares and anything relating to internet marketing, SEO, Affiliate Marketing, Social Bookmarking, Social Networking and lots more.

Here is my first review.

Product Spotlight: web2submitter Software

Product Overview: Automation Software that allows you to speed up submissions to the top Social Bookmarking/Networking sites. Pros: - Speeds up the process of sending quality links to your website - Easy to use software thats plug n play step by step guide. - Saves atleast 2-3 hours in posting your articles to the Social Bookmarking/Networking Sites - Drives more traffic to your blog/website instantly. - Certified white hat SEO technique that does not harm your search engine rankings - web2.0 Buzz Group that helps you generate more traffic to your blog. - Trial membership to Authority Site Center - Upgraded the software when their was a change ASAP.

Cons: - Saves your login for all the sites you want to submit to. - Need to add more Social Bookmarking Sites like Sphinn and underground bookmarking sites. (even though they already have over 20 Sites you can submit too) - web2.0 buzz group don’t always participate in voting to maximize traffic to your blog. - One Social networking site doesn’t let you post to their site. (Please remove Plime) My recommendations:

I have had a significant increase in traffic to my blog since using web2submitter more than doubling my traffic the previous few months. If you want to get instant traffic to your site, this software will speed up the process for you. for the one time payment of $47 you will definitely get your money’s worth in the first month of actively using web2submitter.

Ratings: 4.5 out of 5

Go visit and checkout the web2submitter here.

To your Success,

Carlo Selorio

Popularity: 21% [?]

One of the best ways to getting targeted traffic to your sites is by having a newsletter that provides content that your subscribers want to read about.

Here are Eight Tips to ensure that your Newsletters have your readers clinging to every word. 

1. Have your subscribers in mind by sticking to the specific topic they subscribed for.
When you write your content, it needs to always be aligned to the topic of your target niche market. Don’t fall for the trap of plugging the next product to make a quick buck. Keep your readers in mind when you are writing and promoting other products.

 

2. Survey your subscribers to find out exactly what they want to hear from you.
When writing an article, you sometimes run out of topics to talk about. By surveying your subscribers, it conveys that you value and care for their needs and wants. You will accumulate loyal readers for reciprocating their request.

 

3. Research your topic thoroughly to have an “Authority” effect.
Having a sound knowledge of the subject matter you’re writing about, will automatically label you as an “Authority Figure” in your niche. It’s essential to research your covering topic as it gives you that extra edge to write quality content that your niche will value and love to read about.

 

4. Have an eye catching headline that draws attention.
Your newsletter will more likely be opened if they see a headline that’s compelling and hypnotic. You can have best article in the world but if you don’t engage your subscribers at first glance you can easily lose the chance of retaining or potentially getting another subscriber. Remember that ‘First impressions last!’.
 
5. Stick to a format that will suit your viewers.
When deciding on the format of your newsletter, make sure you think about your readers. You need to connect to your subscribers by making sure you stick to the style they expect to get from you. For example, If your writing a business newsletter, your style of writing must be formally presented instead of having a conversational, laid back tone. Its essesential that you get this right at the beginning and set a benchmark that you can stick too.

 

6. Proof read your work before sending it to your list.
You are perceived professional when they don’t notice little mistakes like incorrect spelling, punctuation or grammar. Read through your work or ask someone to read and correct your newsletter before broadcasting it to everyone in your list. Double or triple check, it helps you fix the small things that you may have over looked.

 

7. Always provide Quality not Quantity.
Its good to have the best quality articles that is relevant and interesting to read. There is no point on cranking out hundreds of useless articles when you can write ten or so articles that your readers would read more. The retention of your readers will be higher if you keep the integrity of your newsletter.

 

8. Use Autoresponders as a way of getting in touch to your readers.
It would be a nightmare if you have thousands on your list and have to manually send your newsletter to each one of your subscribers. It will take hours of your time to do other things in your business or to prepare your business, your time is best serve to optimizing and improving your business. There are great third party autoresponders that you can use without straining your server. Make sure you research so that you are comfortable with the right service for your business.

 

If you invest in your subscribers by giving high quality, authoritative and informative newsletters, they will reward you by buying your recommendations and giving you repeat business in the long run.

Popularity: 43% [?]

We as human beings want something for nothing.

The word “free” is one of the most powerful and hypnotic words in the English language. Millions of us scarf up free rulers, caps, t-shirts, cups, and samples of every kind every day. We don’t even have to be hungry, but pass out free food in bite-size samples and we’ll stand in line! You can use this powerful sales tool in your online business in a number of ways.

First, realize the tremendous power offering something, anything, for free has. Offer me something for free and if I like it, I’m most likely to buy the next one and I’m likely to buy it from you! Even when we do pay for something, we like to get something for free along with it. I know for a fact that every time I get offered free of something, I’d take it with a drop of a hat.

This can be an especially useful sales tool if you’re just beginning your online business and haven’t built up a customer base yet. It can also work as a powerful teaser and it is a fair practice as long as you deliver what you promise. Here are a few examples, John Chow gives away his free Make Money Online Ebook. I actually took up his offer to be on his list just so that I can receive the free Ebook and learn from the man who earns $20,000 plus from blogging. He uses the teaser “Get the Official Make Money online with John Chow dot Com ebook by subscribing to my free newsletter”.

On the other hand, it’s perfectly acceptable to offer me “Make Money Online Ebook” absolutely free and then offer to sell me more of your products. Of course, the trick is to make sure I over deliver with make money online ebook so much that I’ll be begging for more of my products – at my own expense! The bonus offer is another popular “gimme” in both on and off-line marketing. You will see with most intellegent Internet Marketers do this, like Yaro Starak with Blog Profits Blueprint or Jack Humphrey’s offer give away his Authority Blackbook. Infomercials use this bonus all the time. As soon as they reveal the price, they often give more value for money by you’ll hear, “but wait! Order right now and you’ll get the bonus product absolutely free!”

Don’t forget the “try before you buy” offers. These are especially popular with software and subscriptions. Give me something totally free for 30 days and if I like it, I’ll pay for it after the 30 days is up. Free trials are popular because, as consumers, we’ll get to see exactly what we’ll be paying for before we pony up a dime. This is a great way to build trust.

Some Internet marketers that offer free trials require billing information before the free trial can start so that they can bill customers once the free trial expires. Others require no billing information up front; the customer must re-register after the trial period with billing information at that time. Whichever way you decide to operate your free trial, state the requirements of the offer before your customer fills out a long form, only to be disappointed because he or she doesn’t have a credit card.
Another strategy that more Internet marketers do now is offer you a free product if you sign up in their newsletter and as soon as you sign up, they offer you a one time offer to make you act that they are giving you the best deal now and if you don’t act you will miss out. This tactics we’re formalized by Mark Joyner and then Mike Filsaime popularize this concept by creating the Butterfly Marketing script to make it easier to offer the One Time Offer.

Remember, free equals free and sales mean more income to your bank account, so use this Internet marketing tactic to your advantage; just be honest and fair to your customers. Be ethical and give more to your subscribers and readers, Trust me…They’ll be back.

To your Success,

Carlo Selorio

Popularity: 12% [?]