Internet Marketing Blog | Product Reviews

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Articles Blogging business customer relationship Growing Internet Marketing Search Engines SEO Traffic Traffic Tactics Viral Marketing

Articles maybe the least know way to drive people to your web sites. That’s changing as more and more people are now using articles to bring massive amounts of traffic to their sites. Article writing have been around for a very long time, but until recently wasn’t thought of as a way to drive search engine traffic to your sites. That has changed now and I’m going to give you some quick tips to use articles to bring your site more traffic. First, many people think that once you write an article that your done and that is hardly the truth. This is an misconception that has been put out their and really isn’t as true as it once was. It’s true a very popular article will stay highly ranked but consistency is the key. The more articles you have out their the better chance you will be ranked in the search engines. We need to see what an article consist of so we can get started on marketing your business with articles.

To get articles ranked on search engines they need to have certain things that they look for. Keyword density is very important, but don’t over do it. The content is still king no matter what anyone will tell you. Google and the search engines love fresh content and you get ranked favorably if you submit fresh content all the time. Make sure your articles are checked through with no errors as it doesn’t look good on you if an article does appear with alot of typos. Once you have the article ready to go you can submit it to article directories. Article directories are where these articles are usually submitted and in turn the search engines usually pick these up. Many article directories will let you put a resource box at the end of your articles. This can have a little about you and what you do. Most of them will let you put in a url of your web site.

These resource boxes are important as people will click these on and head to your site which drives visitors to whatever you are doing or promoting. The more article directories that these articles you write the more traffic it will bring you. It doesn’t stop their either though. Ezine publishers are always on the look out for great articles and submitting them to these ezine publishers are always a good idea. The name of the game is getting your articles out their. Let’s get back to the resource box for a second. Web site owners will go to these article directories and if they pick up your article and post it anywhere they must leave your resource box intact. This means more traffic as your feeding off their web site traffic with that article. Articles can generate traffic so many different ways it’s a win-win situation for the article writer. It can also means other jobs for you.

As people see your articles on search engines and article directories more job offers could come your way. Articles are simple very low cost and if you don’t want to write your own you can hire it out usually between 5-10 dollars an article. if you buy in bulk the cost can be alot less. No matter which way you choose articles can give a boost to your business and help your bottom line. besides articles for the most part don’t take alot of time up and your rewards can come fairly quickly which is why more and more people are using articles to promote their business and themselves.

To your Success,

Carlo Selorio

Popularity: 30% [?]

Accurate customer database customer list customer relationship Keep Self Improvement Timely Traffic Tactics

Keeping an accurate and timely customer list is the best way to track your results easier with your customer database. Updating and reusing your customer list is crucial for your long term marketing strategy, as I said in the previous post, they’ll buy from you once and they will buy from you again as long as they had a good experience from their previous purchase from you.

You need to put yourself in the eyes of your customer, Your business should be run and operated as you would expect it to be if you were a customer.

1. Constantly look for ways to improve and the treatment of your customers, because they will reciprocate and respond to you through the most important vote of all. Their Sales DOLLAR… CHING CHING!

1. Don’t accept MEDIOCRITY in any phase of your business. Especially in your customer relations and your sales effort in particular.

Those two functions form the basis of all if not every company that are successful. It also separate from boys to men.

Begin a Continual Communication With Your Customers

For those who have a small amount quantity of customers should immediately begin a Continual communication with their customers on a regular basis so that they’re a trusted friend and become an authority on their specific niche market.

First things to do after customers first purchase is to send a letter via an autoresponder or snail mail them where you:

1. Thank and applaud them for the purchase.

2. Resell the value of your company and your product.

3. Comfort and reassure them of the them purchasing your product or service whatever the transaction maybe.

This automatically programs your customer to repurchase, revisit or rethink in terms of dealing with you.

You can possibly make your customers an offer of either an additional product or service they can purchase. If you want to, you can offer to up-sell them to a deluxe package. A great example of this is Mike Filsaime’s Butterfly Marketing Manuscript where once you buy the ebook, you automatically get taken to One Time Offer of buying the Butterfly Marketing Package, if you chose to say no, he down sells you to the download of the scripts instead. You see, Mike has a 100% guarantee in his products.

My next post will be on Reinforcing Buyer’s Buyer Decisions and One Time Offers - Up-selling Immediately After the Initial Sale.

Let me know what you think of the article by commenting under the article.

To your Success,

Carlo Selorio

Popularity: 19% [?]

You may be trying to improve the amount of traffic to your website; there are several ways to go about it. One of these ways is with Pay per Click, or PPC, search engines. Here is a look at some of the reasons why you should use PPC search engines.

The theory behind PPC search engines is that you buy keyword placement on search engine lists. It is an ad that you place, but you only have to pay when someone actually clicks on the ad, hence the name “pay per click”.

With a PPC search engine, you purchase keywords that relate to the topics on one or more of your pages. When someone searches for that keyword, your bid can put your website on the first page of Google, Yahoo, or whatever search engine you are working with. This can save you time by boosting your website to the top of the list, allowing you to capture the attention of more potential customers. This can save you time, though it can get to be pretty pricy.

Often, the most successful strategy is to use the less popular keywords that are related to your website. This is since you do not have to have the very top of the page in placement. Being a little ways down the page can be just as effective and cost you less.

One of the reasons behind using PPC search engines is that PPC is the fastest way for you to get visitors – in fact, it can be instantaneous. It allows you to start getting traffic right away, allowing you to build your customer base.

The advertising done on PPC search engines is generally done by placing bids. You have to place the highest bid in order to win the keywords and phrases that you are interested in. When someone does a search for your word or phrase, your ad will be in one of the sidebars or banners on the page of results. The higher your bid, the more prominently you will be featured on the page.

Dedicated PPC search engines allow you to monitor your bids. So if you use one like Overture, FindWhat, or Kanoodle, you can save money by only biding on what you definitely need to. For instance, to hold a position, you only have to bid more than the person bidding for the spot below you. So say you are trying to win the fourth position with a bid of $0.75. If the person bidding for the fifth position only bids $0.63, you are actually overpaying for the fourth spot. A bid of $0.64 cents would win it for you.

This means that you can lower your bids and still keep the position that you want.

This will save you money in the long term. You can use this money to join with a search engine optimization company to further your website’s success. Besides monitoring your bids, you can also save money by watching out for PPC fraud. By using a PPC search engine, you may be the target of affiliate programs that generate bogus clicks as a way to increase commissions. However, by using less competitive keywords you can easily avoid being a primary target.

Often, if you use a dedicated search engine optimization company along with your PPC search engine, you will get access to trackers. These trackers monitor the clicks and can distinguish between a click that is unique and one that is a repeat visitor. This allows you to reap the maximum PPC benefits. All in all, PPC search engines allow you to increase traffic to your website quickly. With proper budgeting and bidding, it can be one of the most cost effective forms of advertising, since you are only paying for people who are interested in your website enough to click on the link.

Popularity: 20% [?]

Think of your sales letter as the display window of your online business. If customers don’t see something they want almost immediately, they’ll keep walking, or in this case, clicking, until they find a site with a product or service that does interest them. Review the following components of a sales letter and compare the examples with your own.

Headline

Not surprisingly, this is the single most important part of the sales letter. You have mere seconds – and just a few words to convince potential customers to keep reading. With thousands of other sales letters all over the Internet, what can you do to make yours stand out? The concept, at least, is simple. You’re going to have to come up with something that will literally grab your readers and make them want to read further.

This “grabbing” phrase, or headline, can be a question, command, or a dynamic piece of news. Consider the difference in the following and see which one “grabs” you. FREE SOFTWARE! Versus FREE MONEYMAKING SOFTWARE! See how just one word adds interest and intrigue to your headline? Surf the Internet to find the headlines in sales letters that grab your attention, and after you click past the ones that don’t, use your back button and ask yourself why those headlines didn’t get your attention. As important as it is though, the headline will only get you so far. You’ll also need the following:

Stress the Benefits

You can’t just say that your product is the best one out there. You have to tell your readers why they need this particular product and, just as important, why they need to purchase it from you. If you’re selling a weight loss product, for example, are they going to lose weight in 30 days? Are they going to lose weight for less? Don’t just tell your readers they will lose weight if they use your product; let them know about all the benefits that will be theirs if they buy your product now.

Ask Questions

Don’t just ask your readers questions. Ask your readers to ask themselves questions. For example, put yourself in the shoes of your reader. What questions naturally come to mind? Ask open-ended questions that cause your readers to think. If you’re selling the latest and greatest solution for bad breath, for example, ask the reader, “How would you feel if a co-worker told you that you have bad breath?” Now you have the reader (customer) imagining what’s going to happen if they don’t buy your product.

Use Examples

Here you can reassure customers that they have indeed found the right solution to their problem. “Imagine talking to friends, co-workers, and complete strangers with complete confidence!” Now you’ve persuaded readers how good they’ll feel if they buy your product. List several examples within your sales letter that extol the benefits of your product.

Endorsements

Testimonials from other customers are powerful. They’re powerful when they’re real; they will backfire and cost you sales when they’re made up, however. Don’t insult your customer’s intelligence by filling your sales letters with phony testimonials and endorsements. No one really cares what Jim from Alabama thinks; on the other hand, tell them what Jim from www.arealsite.com thinks and they’re liable to pay attention. How do you accomplish this? Simple. Give Jim a freebie and ask him to write an honest testimonial of what he thinks of your product. Do this a few times and you’ll have powerful endorsements that customers will believe.

Closing

Experiment with closings the same way you do with headlines. Do a little research to discover which closings impress you the most. Some research indicates the words, “add to cart” generate more sales than the words, “buy now,” or something to that effect. Most important, make your closing sound sincere and make it easy for your customers to order. Also, make sure you have taken the steps to protect your customer’s information and assure them that they are on a secure site.

Guarantee

The last assurance you must give your customers is that there is no risk to the decision they’ve just made or are about to make. Offer a money back guarantee and list any restrictions, such as the length of time the guarantee is in place.

Follow the above steps and your sales letters will turn readers into customers!

To your Success,

Carlo Selorio

Popularity: 28% [?]

Here are the Social Bookmarking Sites that I use to drive traffic to my blog by submitting my posts and articles.

If you create quality/authoritative content that will help and benefit your readers, these sites will definitely reward you by flooding your site with more visitors that you can ever imagine.

1. Digg

2. StumbleUpon

3. Propeller(Formerly know as Netscape)

4. Shoutwire

5. del.icio.us

6. Reddit

7. Sphinn

8. plugIM

9. Marktd

10. Onlywire -When Submitting to Onlywire, it automatically submits your content to twenty two social bookmarking sites. (Backflip, Bibsonomy, Blinklist, Blogmemes, Blue Dot, De.lirio.us, Del.icio.us, Diigo, Excites, Furl, Linkatopia, Linkroll, mag.nolia, Markaboo, Rawsugar, Shadows, Simpy, Spurl, unalog, Wink, xilinus)

11. Bumpzee

12. Simpy

13. Newsvine

14. Squidoo

15. Hubpages

What You Need to Do:

• You need to join in each Social Networking site and read the rules on what to do with submitting your blog post or content.

• You must participate by rating other members community for example, Digg other members content or give other sites a thumbs up with Stumble Upon, as long as you participate, other will reciprocate with what you do and return the favor.

• Provide content that will help benefit other users, by doing this you will start a viral effect with your articles… as long as its interesting, controversial, Buzz worthy.

Popularity: 26% [?]