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Articles Blogging business customer relationship Growing Internet Marketing Search Engines SEO Traffic Traffic Tactics Viral Marketing

Articles maybe the least know way to drive people to your web sites. That’s changing as more and more people are now using articles to bring massive amounts of traffic to their sites. Article writing have been around for a very long time, but until recently wasn’t thought of as a way to drive search engine traffic to your sites. That has changed now and I’m going to give you some quick tips to use articles to bring your site more traffic. First, many people think that once you write an article that your done and that is hardly the truth. This is an misconception that has been put out their and really isn’t as true as it once was. It’s true a very popular article will stay highly ranked but consistency is the key. The more articles you have out their the better chance you will be ranked in the search engines. We need to see what an article consist of so we can get started on marketing your business with articles.

To get articles ranked on search engines they need to have certain things that they look for. Keyword density is very important, but don’t over do it. The content is still king no matter what anyone will tell you. Google and the search engines love fresh content and you get ranked favorably if you submit fresh content all the time. Make sure your articles are checked through with no errors as it doesn’t look good on you if an article does appear with alot of typos. Once you have the article ready to go you can submit it to article directories. Article directories are where these articles are usually submitted and in turn the search engines usually pick these up. Many article directories will let you put a resource box at the end of your articles. This can have a little about you and what you do. Most of them will let you put in a url of your web site.

These resource boxes are important as people will click these on and head to your site which drives visitors to whatever you are doing or promoting. The more article directories that these articles you write the more traffic it will bring you. It doesn’t stop their either though. Ezine publishers are always on the look out for great articles and submitting them to these ezine publishers are always a good idea. The name of the game is getting your articles out their. Let’s get back to the resource box for a second. Web site owners will go to these article directories and if they pick up your article and post it anywhere they must leave your resource box intact. This means more traffic as your feeding off their web site traffic with that article. Articles can generate traffic so many different ways it’s a win-win situation for the article writer. It can also means other jobs for you.

As people see your articles on search engines and article directories more job offers could come your way. Articles are simple very low cost and if you don’t want to write your own you can hire it out usually between 5-10 dollars an article. if you buy in bulk the cost can be alot less. No matter which way you choose articles can give a boost to your business and help your bottom line. besides articles for the most part don’t take alot of time up and your rewards can come fairly quickly which is why more and more people are using articles to promote their business and themselves.

To your Success,

Carlo Selorio

Popularity: 34% [?]

You may be trying to improve the amount of traffic to your website; there are several ways to go about it. One of these ways is with Pay per Click, or PPC, search engines. Here is a look at some of the reasons why you should use PPC search engines.

The theory behind PPC search engines is that you buy keyword placement on search engine lists. It is an ad that you place, but you only have to pay when someone actually clicks on the ad, hence the name “pay per click”.

With a PPC search engine, you purchase keywords that relate to the topics on one or more of your pages. When someone searches for that keyword, your bid can put your website on the first page of Google, Yahoo, or whatever search engine you are working with. This can save you time by boosting your website to the top of the list, allowing you to capture the attention of more potential customers. This can save you time, though it can get to be pretty pricy.

Often, the most successful strategy is to use the less popular keywords that are related to your website. This is since you do not have to have the very top of the page in placement. Being a little ways down the page can be just as effective and cost you less.

One of the reasons behind using PPC search engines is that PPC is the fastest way for you to get visitors – in fact, it can be instantaneous. It allows you to start getting traffic right away, allowing you to build your customer base.

The advertising done on PPC search engines is generally done by placing bids. You have to place the highest bid in order to win the keywords and phrases that you are interested in. When someone does a search for your word or phrase, your ad will be in one of the sidebars or banners on the page of results. The higher your bid, the more prominently you will be featured on the page.

Dedicated PPC search engines allow you to monitor your bids. So if you use one like Overture, FindWhat, or Kanoodle, you can save money by only biding on what you definitely need to. For instance, to hold a position, you only have to bid more than the person bidding for the spot below you. So say you are trying to win the fourth position with a bid of $0.75. If the person bidding for the fifth position only bids $0.63, you are actually overpaying for the fourth spot. A bid of $0.64 cents would win it for you.

This means that you can lower your bids and still keep the position that you want.

This will save you money in the long term. You can use this money to join with a search engine optimization company to further your website’s success. Besides monitoring your bids, you can also save money by watching out for PPC fraud. By using a PPC search engine, you may be the target of affiliate programs that generate bogus clicks as a way to increase commissions. However, by using less competitive keywords you can easily avoid being a primary target.

Often, if you use a dedicated search engine optimization company along with your PPC search engine, you will get access to trackers. These trackers monitor the clicks and can distinguish between a click that is unique and one that is a repeat visitor. This allows you to reap the maximum PPC benefits. All in all, PPC search engines allow you to increase traffic to your website quickly. With proper budgeting and bidding, it can be one of the most cost effective forms of advertising, since you are only paying for people who are interested in your website enough to click on the link.

Popularity: 21% [?]

After reading a fair bit of articles about Google’s pagerank, I’m starting to finally realise the importance of increasing your traffic by having great quality content and links.

I’ve gathered a few good article posts with their views about the pagerank from Google.

Courtney Tuttle talks about Options for Google to Legitimize Pagerank

Courtney also talks about John Chow gets Google Slapped Again Yaro Starak talks about the Pagerank Update in Progress

Bryan Clarke talks about Google Pagerank Updates In Progress

Darren Rowse really gives a good insight about Pagerank and to build a better blog

Lessons learned… Continue to provide quality content that will be eaten by the search engines specially Google. I was given the analogy about having to growing plants, when you provide good care and nourishment, good sunlight, and a good environment, The actual plant grows stronger and better and a greater chance of living a longer life span.

You can use this analogy with your websites and your blogs. If you provide:

• Great and unique content
• Stronger planned out articles
• Helpful tips and tricks for your readers

Your site will grow dramatic by:

• Visitors coming back regularly,
• Search engine bots soaking up your links.

As long as you maintain the quality and integrity of your site, You will automatically become an “Authority” in your niche.

If you do the time, you reap the benefits in the future.

To your Success,

Carlo Selorio

Popularity: 24% [?]

Have you ever taken a long trip and once you got where you were going, instantly forgot about all the discomfort associated with your journey because “it was worth the trip?” You forgot about the heat or the cold, cranky kids, impossible traffic, and the lousy food because you were just so glad to be where you were going. Now, I’m not going to try to tell you that the people that go to your website have made a long trip, unless of course, they have a slow connection, but the principle is the same. If you don’t make it “worth the trip,” they’ll leave and they won’t come back.

We spend a lot of money, time, and energy on search engine optimization to make sure we are driving traffic to our websites. However, SEO can only do so much. Unless your site exists merely for the purpose of generating visitors as opposed to customers, you’ve got to offer them something compelling once they get there. There’s one thing you can count on and that’s competition. If visitors don’t like what they see at your site, they know they’ll be able to find what they’re looking for down the Internet street.

Take a few moments to think about your favorite sites. Why are they your favorites? What do they offer? If they are like most successful sites, whatever they offer, they offer it “fast” “fresh,” and “hot,” because, in most instances, that’s what people are looking for. It’s because we’re all spoiled rotten, of course. We want it now, we want it to be easy to get, and we want it to do what it promises.

If we’re looking for information, for example, we want to be able to find it quickly and we want it to be well-written. It must be up-to-date and factual also. If your site is peppered with grammatical and spelling errors, people who can’t spell any better than you can will take a hike. Why? Because, like most of us, they’ll assume if you couldn’t make the time and effort to present an attractive site, that whatever else you’re offering must be second-rate also. It’s just common sense and good business. Dust off your shelves and make your wares shine.

If your site has products for sale, have you listed all the specifications and presented a clear picture? Can I tell exactly what I’m getting, how much the shipping will cost, and how long it will take to arrive? If you’re selling furniture, for example, have you clearly spelled out your delivery methods? Don’t promise delivery without telling me “delivery” means curbside delivery only. While customers sometimes get disappointed because they don’t read the fine print or even the not-so-fine print, don’t complicate things by being less than candid. It’s crucial if you expect to obtain repeat, revenue-generating customers.

Make it worth the trip. Make sure your customers are glad they found your site and have a good time while they are there. They’ll remain customers and best of all, they’ll remain your customers.

Popularity: 21% [?]

Guest post by Michael Martine, who does SEO work as well as all forms of site and blog consulting. Michael has been designing sites and blogs and advising people since 2000. SEO is just one of the topics he covers at Better Blogging with Michael Martine.

SEO, or search engine optimization, is often seen as a bit of an occult art. In many ways, it is more art than science. There are some SEO techniques that have a learning curve and require technical acumen to implement, but to begin with you can pay attention to these five important areas for simple but effective SEO.

1. Page file names
   It has been shown that the site URL doesn’t matter as much for SEO as page file names. A page called mens-watches.html is more likely to be in a search result for a search using the keywords “mens watches” than a page with the file name womens-swimwear.html. Google prefers word separators such as hyphens “-” or underscores “_” to no separators at all. Having said that, site URLs do matter: luxury-watches-now.com/mens-watches.html would be better than anythinggoes.com/mens-watches.html. Create page file names that are important keywords and keyword phrases.
   
2. Site subdomains and folder names
   If your site is, say, myaffiliatesalessystem.com, a subdomain would be something like adsensetips.myaffiliatesalessystem.com. Google really, really likes subdomains. It uses them in many of its own services such as Blogger and Google Pages. Site directories or folders can also be important in this regard, such as: myaffiliatesalessystem.com/adsensetips. The folder adsensetips has its own index.html page in it to act as a homepage for that folder. Note that these folders don’t have to be real folders on the web server. If you’re using WordPress, you never see a page extension appear in the browser’s address bar. All you see are virtual folders separated by slashes. WordPress sites have pretty good SEO “out of the box” (although it can and should be improved), and this is partly why. Create subdomains and folder names that are keywords and keyword phrases. Subdomains may be beyond the reach of an absolute beginner, but folders are easy to create when designing the structure of a website. If you’re using a blogging platform such as WordPress, your categories act like high-level folders.
   
3. Title tags
   A web page’s title appears in the title bar (or tab) of a web browser. Google places a tremendous amount of trust in the content of title tags and uses them in SERPs (search engine results pages). If you want to see how many ignorant people there are when it comes even the most basic user needs being met–let alone good SEO–then do a Google search for the phrase “intitle:untitled document”. Create title tags that contain keywords and keyword phrases, and eliminate redundancy in your title tags, such as the name of the site on pages after the home page. Or, at the very least, put the name of the site after the keyword-rich page name.
4. General page content
   The best advice you can follow for this is to create compelling content that people will want to consume, bookmark, share, and–most importantly of all–that causes them to convert. That is absolutely the most important thing you can do, period. To help it out a little bit, though, do be conscious of using several appropriate keywords in your text and variations of them. Don’t put text in images: it’s not crawlable by search engine spiders. Use structural markup such as headings, levels 1 and 2.
   
5. Link anchor text
   Link anchor text is the words of a hyperlink. In HTML, hyperlinks are called anchors. Creating a hyperlink by saying click here, where the words “click here” are the anchor text is not good SEO. Creating a hyperlink that uses search keywords in the anchor text is far more effective SEO. So if the link were to, oh… say home biodeisel kits, then you want the words home biodeisel kits to be the words that people click on. Larger sites or blogs, which create a lot of content over time, benefit from a lot of internal links that contain carefully considered anchor text.
   

There is certainly much more that could be done with regards to SEO, but these five areas are so important and basic that if you’re not paying attention to them, you needn’t bother with anything else. A common piece of SEO advice is to create content for humans, not search engines. But that saying doesn’t provide a detailed description of how to accomplish the goal. If you look over the five tips above, you’ll notice that every one of them helps improve the overall experience of your site’s visitors. Another angle on this is that good web design and good content is also good SEO.

Popularity: 33% [?]