Internet Marketing Blog | Product Reviews

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Affiliate Marketing authority site buzz marketing Internet Marketing Niche Marketing online marketer Traffic Tactics web2.0

As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: …quot;Authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it….quot;

That definition is one man’s opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents.”

The PageRank formula as we know it today was derived from this paper, and the authors, Bharat and Mihaila, define an authority site in the text below:

“We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant.”

“In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.”

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram at: http://www.contentdesk.com/authoritymap that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the “Authority Site Formula.”

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site; but if it were, then a typical authority site setup would be something like:

• http://supplies.diabetic-resoures.com * http://diet.diabetic-resources.com * http://insurance.diabetic-resources.com * http://symptoms.diabetic-resources.com * http://treatment.diabetic-resources.com

Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.

What Does It Take to Create an Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ three traits to become an authority site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you should always provide quality and original content. That doesn’t mean you need to produce 800-word articles three times a week. Your goal should be to become a news master. You need to be an …quot;authority…quot; on the news happening in your niche.

If you follow the steps and guidelines listed above, then you will be on your way to being the owner of an authority site.

To your success,

Carlo Selorio

Popularity: 6% [?]

7 Figure Code Bucks Night Internet Marketing Life Updates List Building Mike Filsaime Niche Marketing

Hey Everyone,

Its saturday evening here in Sydney… I just played my basketball Grand Finals and really tired and fatigued. The night has not ended yet since my older brother Marco is having his Buck’s night and I’ve been told that its going to be better than mine.

I’ve quickly logged on online before the party starts… and just received a whole bunch of emails about Mike Filsaime’s huge launch.

Check it out here:

https://paydotcom.com/r/15727/webriches/

Well one thing I can say about Mike is that his the most respected person in the Internet Marketing industry with all the products he has created. I actually get mentored by Mike with his I5Gold membership and I consider his a good friend… for those you that might think yeah right as if his your friend or even met him… I’ve shared the stage with him when I won the World Internet Summit Challenge back in March 2006 in Sydney, I’ve actually had 3 dinners with mike and hanged out with him and his wife and all the Butterfly Marketing members.

The actual 7 figure business seminar I missed out on since I live here Sydney was $5000 but the actual DVD’s his selling for $497.

I highly suggest that if your in Business or run your own small business then this is the right materials to explode your business where he tells all of his business secrets he used to become what he is today.

There are atleast over 100 people promoting this product right now and I’ve seen a lot of great bonuses that will entice to buy from their affiliate link.. The best one I’ve seen so far: Russell Brunson check out his offer…

http://www.dotcomsecrets.com/blog/my_business_sale.htm

Even I want to buy from Russell.

Ok… Its about 100 from my brother’s bucks party and I need to get change.

Have a great weekend everyone.

Carlo Selorio

Popularity: 7% [?]

Affiliate Marketing How To Achieve Success In Your Life Internet Marketing Niche Marketing Product Creation Self Improvement

How To Achieve Success In Your Life

The best way to ensure that you will reach the success you desire is to lay out a map of how you are going to achieve it. To do this, you need to define the following details:

1. Origin - Who you are - This is referring to who you are RIGHT NOW. Now, your origin runs deeper than what your name is, how old you are, and/or what your occupation is. Your origin should define who you are and what you are about in regards to your beliefs, values, and principles aside from your economic, professional, cultural, and civil status. Your origin also should reveal insights into your good and not-so-good traits, skills, knowledge, strengths, and weaknesses.

1. Destination - A vision of who you want to be - This is referring to the person you want to BECOME. You can see how your origin and your destination relate to one another and why you must know your origin in order to know your destination. If you don’t know who you are and what you are all about, including your beliefs, values, traits, etc., you’ll have no idea how to reach your destination because you won’t know what aspects of yourself you’ll need to change or how to change in order to become that person you want to become.

2. Vehicle - Your mission - This is referring to HOW you can reach your destination. In other words, it is referring to your vocation or calling in life. Again, you can see how the vehicle interrelates with your origin and destination because you need to know who you are now and who you want to become in order to know how to get there. If you don’t have those two pieces in place, you won’t know how to get from Point A to Point B.

3. Travel Bag - Your knowledge, skills, and attitude - This is referring to the knowledge, skills, and attitudes you ALREADY have and what knowledge, skills, and attitudes you need to ACQUIRE in order to achieve your destination. Again, you can see how the travel bag relates to your origin, destination, and vehicle; your travel bag is made up of your origin, your knowledge, skills, and attitudes you already have, while connecting with your destination and vehicle in the fact that you have more knowledge, skills, and attitudes you need to acquire in order to reach your destination, and it connects with your vehicle because that is where you will likely add to your travel bag in order to go from your origin to your destination.

4. Landmarks and Route - Smart objectives - This is referring to whether your life is on the right track (landmarks) and whether it is progressing at the rate you want it to progress (route.) Again, these factors connect with the other four qualities because landmarks help you, with your travel bag, set realistic goals in your vehicle so you can achieve to help you get from your origin to your destination, while the route allows you to determine how much time it will take you to go from your origin to your destination.

5. Anticipate Turns, Detours, and Potholes - This is referring to when our laid-out plans go awry due to life circumstances (turns, detours, and potholes.) This connects with the other 5 qualities because, often, the route (how long it takes to go) from your origin (where you are NOW) to your destination (where you want to be in the FUTURE) can be changed, and in turn, this will affect the landmarks (successes) you will encounter. Of course, this can lead to you taking a different vehicle (a different vocation or calling) to reach your destination, and almost certainly, will give you a different travel bag (knowledge, skills, and attitudes) to take with you.

To your Success,

Carlo Selorio

Popularity: 7% [?]

Affiliate Marketing Explaining Outsourcing Video Internet Marketing Niche Marketing Outsourcing Product Creation Self Improvement Success

Hi All,

I’m now back from my 2 day trip feeling a bit tired and fatigued.

I’ve been quite busy today with my Mastermind Group that I’ve been attending for almost a year now… 2 of us now work for ourselves and the other person in our group is on his way to following us… enough about my own life..

Well I wanted to share with you a Video that I just got from Dr Mike Woo Ming about Outsourcing for the Internet. I really needed this as I’ve been struggling to finish my project because I’ve been doing everything myself.

Here’s the Video:

Make sure you take action and really explode your online Business.

To your Success,

Carlo Selorio

Popularity: 4% [?]

Affiliate Marketing Internet Marketing Joint Venture Niche Marketing Traffic Tactics Viral Marketing

Joint Ventures - What they Mean For Internet Marketers

There are a multitude of businesses online. The internet is an ideal place for entrepreneurs, and some of the same transactions that occur in traditional businesses are common among internet marketers as well. Joint ventures and partnerships are becoming quite common. If you want to maximize your profits, you should entertain the idea of forming a joint venture. Joint ventures almost always involve advertising. If your web site has a steady stream of customers, you can entice advertisers to place ads on your site for a small monthly fee. The ads are positioned in a manner that makes them visible, but will not distract your visitors from your own content. You are not required to have an online business in order to participate in advertising joint ventures. Advertisers will be interested in placing ads on your site if you can document that you receive a large number of visitors.

Besides advertising, you may want to consider sharing a web site with others who have businesses similar to yours. You will be able to split the monthly costs and the work involved in maintaining the site. You will profit from your own traffic, but from that of your partner as well. Online joint ventures are great for advertising if you have little or no money in your budget. You can trade links in ebooks, ezines, and other publications with your partners and can even bundle products with your partners to increase the profits for both of you. Focus on choosing online partners who have similar or related products,enabling you to enhance the products of your partners rather than compete. You do not want to compete with your partners, but create a winning situation for all concerned.

An individual proposing a joint venture may approach you. If the offer is good you should take the chance, but in order to get the best partnerships, you should be the one actively seeking partners. Search in all possible places for likely partners. You should be prepared to assert yourself and put emphasis on what each stands to gain from the proposed joint venture. Be confident, but friendly and professional when contacting potential partners. Make it known that you are offering them a wonderful opportunity, but do not offend them with an arrogant attitude. You may be rejected several times before successfully forming a joint venture. There are millions of online businesses that are possible partners in a joint venture. If you build a solid reputation and are honorable in your business dealings you will eventually find a joint venture that is highly profitable, both for you and your potential partners.

Your business can become a small empire if you choose your partners carefully and make certain the venture is equitable for both sides. Joint ventures have made many businesses highly successful, and have made millions of dollars in profits for the parties involved. Online joint ventures are no different from traditional joint ventures. They are entered into because all parties stand to profit. Internet marketers can dramatically increase web site traffic and profits, and increase the profits of other internet marketers at the same time. Additionally, online joint ventures can be formed between individuals in different countries, which will expose your web site and your products to a global market.

I hope you enjoy the article… Have a Great Day!

To your online Success,

Carlo Selorio

Popularity: 15% [?]