Expert Interview Series - Patrick Altoft - BlogStorm
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Blogging BlogStorm Blogstorm.co.uk Consultant Expert Interview Series Internet Marketing Patrick Altoft Search Engine Optimization SEO UK
I had an anxious weekend waiting for the baby to come, Our baby still doesn’t want to come out and more waiting.
Today’s interview hails from UK. He has one of best blog tips at BlogStorm.co.uk with over fourteen hundred RSS Subscribers reading his blog. Patrick is an SEO expert who practices what he preaches with his statistics that a lot of bloggers would love and die for. Patrick is an Internet Marketing Consultant who has over 250,000 links pointing back to his blog with his link baiting he uses and teaches all his students.
Here is Patrick Altoft…
When did you first get involved with Internet Marketing/Blogging?
I’ve been doing SEO for about 6 years, the first few were spent doing in house SEO and then in early 2006 I started taking on clients. During 2005 I set up a number of affiliate sites & blogs and that’s when I discovered blogging.
In June 2007 Blogstorm was launched and it is growing quite nicely. By June 2008 I hope to be the largest internet marketing resource in the UK.
What is your greatest achievement so far?
Probably making enough money online to be able to leave a very good day job and work from home.
What’s the key behind your site/s?
The key behind my sites is that I don’t target niche markets. Building links is very hard if you choose a tiny market whereas building links in markets such as internet marketing and gadgets is really easy. All my sites have news or blogs on them as well as a nice design so they are linkable from the start.
How is it unique?
A lot of people are shy about entering large markets and stick with niche blogs. I would much prefer to own 1% of a huge market because you can own 50% of it on a day when you release some unique news.
What obstacles have you encountered?
The main obstacle is Google not wanting to rank affiliate sites. You need to be whiter than white and almost ad free if you want to rank an affiliate site in Google
What are your Three Top Tips for building an Internet Business?
Don’t ever do anything to upset Google if you want their traffic. So many sites stand no chance of ever ranking simply because they bought or sold links in the past.
Be unique. It’s fine to start another gadget blog but only if you make the news rather than just covering other peoples news.
Think long term. I killed loads of affiliate sites by over monetizing them at the start. Build sites up with no ads and no affiliate links for 2 years until they rank in Google and you will earn a lot more in the long term.
Did you secure any finances? If so how did you secure it?
I don’t really spend anything on any of my sites so finance was never an issue.
Any advice for other start-up Internet Entrepreneurs?
Find something you are passionate about and just start blogging about it. Look on social news sites to see whether other people are interested in it and try to network with other sites.
Any advice for a traditional business?
Hire a consultant. So many large companies get web design, blogging and SEO so totally wrong because they are too proud to hire external consultants. For the sake of a few hours of a decent SEO consultants time some could double their traffic overnight.
Your vision of the Web’s Future
I see Google increasingly indexing trusted content within minutes. You only have to look at the http://www.google.com/trends/hottrends hot trends on Google to see that people turn to search to find breaking news. In the past this has been a poor user experience because Google was always 24 hours behind but they are getting better.
Sites like Digg will become more mainstream and personal blogs will start to fade out thanks to micro blogging. Hopefully something will happen to stop people being able to sell search engine submission services and other useless offerings.
How will you stay ahead of the game?
This year I’ve been making sure my sites are following Google’s guidelines to the letter and building defensible traffic. By making Blogstorm as big and reputable as possible I hope to be in a position to take advantage of the internet marketing industry growing a lot next year.
Who are your personal Heroes?
Probably Tiger Woods. I don’t have any online heroes.
What are your favorite sites?
Digg and the 200 feeds I read every day using Netvibes
What’s the greatest thing about the net?
I love writing an article or news story that gets picked up on thousands of websites and social networks. Seeing the idea spread and watching the traffic rolling in is a pretty cool feeling.
What’s the worst?
When you write or create something remarkable and nobody else likes it.
What inspires you?
Making enough money to retire.
Final word to your readers…
Stay tuned to Blogstorm for more interesting stuff in the future.
Check out Patrick’s work at BlogStorm.co.uk and learn his secrets, tips and tricks. Thank you Patrick for the interview and your time.
Cheers,
Carlo Selorio
P.S. I will be posting my interviews with Maki at DoshDosh.com and Yaro Starak at Entrepreneurs-Journey.com on Wednesday.
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