Archive for the 'Internet Marketing' Category

Hitting a Homerun with the Right Niche

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Every successful Internet marketer knows how important it is to choose just the right niche in order to create a successful Internet marketing empire.  After all, you don’t want to just hawk products; you want to establish yourself as an expert.  In order to do this, you must select a niche that you know something about and can talk about with an air of authority.  While there are numerous opportunities to sell or market almost anything you can imagine on the Internet, you’re likely to achieve far greater success if you can involve yourself with something that means something to you in some way.

What do You Care About?

While you don’t have to absolutely love the niche in which you decide to market, if you are passionate about it, that passion will show through in everything you do.  On the other hand, if you don’t have some affinity for your niche and are just trying to sell product, that will surely show through also and will cost you in the end.  So the key is to build your marketing around something that touches you personally in some way.

Start by taking inventory of your own likes and dislikes.  Then dig deeper.  For example, say you are absolutely passionate about dogs.  However, when you do a Google search, you discover that there are more than 200 million websites already in place for dogs.  You realize that you’re unlikely to have your website in the top search results with so much competition already in business so what can you do?  Here is where you start digging. 

Dig Deep

What is it about dogs that you like so much?  Is there a certain breed that you feel close to?  Perhaps you’re a dog breeder yourself.  Or maybe your dog has a disease or condition that you’ve had to pay close attention to.  Maybe your dog even requires a special diet.  Once you identify what it is about dogs that you feel passionate about, you’re ready to start narrowing your choices for a niche market.

It works the same way with any subject.  Maybe you like toys.  Plug the word "toys" into Google or any other search engine and you’ll once again be met with millions of webpage results.  Narrow the field, however, and you’ll discover that there is indeed, room for one more.  And it might as well be you.  Just like we drilled down with the subject of dogs, do the same thing with toys.  There are toys for adults and toys for kids.  Electronic games, board games, outside toys, educational toys; the list goes on and on.

What if you’re already marketing a product and now you need to find a niche for it to fit in?  You can do this and many marketers do; however, it is still better to build your marketing empire around something that you already care about.  Still, sometimes we have to start where we are and if you already have products you’re trying to sell, you can still develop a niche around them.  The important thing is to establish yourself as an expert so that others will turn to you for information and products when they are in the market for what you are selling.

 

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Growing Your Online Business

 

 All successful Internet marketers understand that they must be constantly focused on growing their online business. While making passive income is certainly a goal to strive for, it just doesn’t happen overnight and doesn’t happen at all for many Internet marketers. That’s because trends are constantly changing and in order to be successful, you and your site must change with them. For example, you’ve likely heard the term Search Engine Optimization or SEO, which simply means making sure the search engines find your site by optimizing your site so that it ranks as high in the search engine results as possible.  While SEO is important, it certainly isn’t the only aspect of marketing to be concerned with and besides, just because your site is optimized this month, doesn’t mean it will be next month.

Driving traffic to your site or your blog is another phrase every Internet marketer is concerned about, and rightly so. But you must go further than that. What is this "traffic" going to do once they get to your site? Are you targeting your traffic or are you just trying to drive any old traffic to your site? The point is, unless you are working toward driving targeted traffic to your site, you can have a traffic jam on your website and still make no sales. For example, if you are selling specialty dog food and your visitors are looking for dollhouses, how long do you think they will spend at your site? Less than 2 seconds, which is all it takes to click the big red X or press the back button on their browser.

It’s important for you to know who your target audience is before you try to sell to them. Who is your product meant for and how will you find these people? If you’re selling specialty dog food, your target audience is obviously dog owners. Don’t stop there though. What kind of dog do they own? Is this the kind of dog food owners buy to pamper their pooches or is it the kind of dog food their dogs need to eat in order to stay healthy? See what I mean?  You absolutely must know who you are marketing to BEFORE you start marketing. Once you know your target audience, you’ll know where to find them.

Once you find them, treat them like royalty. Over promise and over deliver are two things I always tell people. Always deliver more than you promise and give them more than they ever expect. This is how you keep a customer for life. Competition is keen and if you don’t give your customers what they want, someone else will. Most businesses depend on repeat customers in order to succeed. Give your customers a reason to come back and you’ll build a loyal customer base. Growing an online business takes time, but with a little effort, no, make that a LOT of effort, you can build the online business of your dreams!
 

Popularity: 22% [?]

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I’m Back Blogging… Are You Ready?

 

Hi Everyone,

Its been over a few awhile since I last consistantly blogged about tips and tricks that I’ve used.

Where have I been? Well to be honest with you, I’ve been concentrating on affiliate marketing through small niche markets, taking care of my baby and back working for a company.

I’ve been working for one of the biggest Retailing Giant, Harvey Norman’s head office in the IT division.

I’m earning a consistant income online but when you have a baby and your wife on maternity leave, I needed to look after my family first.

Concentrating on small niche market has helped me a lot more and really harness my marketing skills to those that haven’t experienced internet marketing tactics and tricks that people have not seen before.

Look for new videos, testing results, useful resources and product reviews that I’ve bought.

Take care everyone keep on striving for greatness.

Carlo Selorio

Popularity: 34% [?]

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Mark Joyner Giving Away His Multi Media Course in Blogging

I’ve been missing in action since I’ve been focusing more on building my own network of Blogs, helping out with the house duties and taking care of Baby Ethan.

I’ve been recommending Simpleology for sometime now, I still think its the best course on how to get things done faster and smarter be it running your own business, getting more productive at work or just improve in yourself, its still hands down the best course to do.. plus its free!

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

For those that don’t believe that Mark Joyner is a personal friend of mine, I’ve spent time chatting about business, life and over all well being about yourself with Mark. I’ve even interviewed him about product creation last year.

me_ewen_mj.JPG

Popularity: 78% [?]

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Three Easy Steps to Getting Listed in Google

Google Traffic Photo by Mazda6(TOR) Its been awhile now since I’ve updated my blog with having baby Ethan born, I’ve decided that its best to take care of him and let me wife rest after going through 18 hours of labour and then having to through Ceasarian Section. I’ve also been slowly releasing niche blogs and will build up my own network of blogs since I’ve finally found a place to get top notch writers.

Ready for the tips to getting your site listed in google…

Getting listed on Google can be real tough sometimes, than it can also be fairly simple if you know the way to go about it. We are going to give you three simple ways to enhance your changes of getting listed on Google in as fast as time that is possible. just like anything many variables can affect this, but for the most part these three tips will give you a head up on your competition.

Google refers more traffic to sites than any other search engine out their. this means getting listed and listed high can mean a boatload of traffic to your web site and fairly quickly. First thing first their are no guarantees that Google will list your site even with these three tips. in fact many pages never ever get listed with Google for various reasons.

Step 1

The first and easiest way to get listed is to submit directory to them. It’s a pretty simple process by just going to their web site and clicking on the link. Google’s robots will crawl your site, but their is no guarantee when your site will be indexed if it’s indexed at all. it’s just how the process of how Google works.

Step 2

Grab a link from a Google site already indexed will also make is a lot easier to get listed on Google. Sites that are already listed with your links on it means Google will crawl those links which means they will head to your site as well. Actually this is Google preferred way to index site. This means it’s probably the easiest way to get listed quickly. o0f course the source of your link also has something to do with that too. Make sure you get your link listed on good sites and getting listed will be a lot easier. You can either pay a webmaster to put your links on their site but strictly speaking, google has banned a lot of sites from selling pagerank, so beware not to break google’s rules when you are paying for links.

Step 3

One of the other ways and my third tips is go to the Yahoo directory and the Open directory project. The main reason you submit to these directories is they have a contract that anything listed in them gets indexed by Google. This means no matter what your site will be listed. These are the three easiest ways to get your site listed and probably the quickest way too. Getting listed in Google takes time so don’t fret if your not listed right away. If you follow these simple rules than you will have no problem in getting listed. The key is to remember it takes time and don’t get discourage.

Google is one of the most important search engines that you need if you want lots of organic traffic(not paying for it). Getting listed is key to getting more traffic and having people find your site or blog. Follow these tips and you should see inclusion in Google in no time. Don’t forget that content is king and have plenty for the search engines to look over. This is a key that many people forget about and it hurts their rankings. Google is the Cadillac of search engines so treat them right and they will treat you right with more traffic to your sites and blogs.

To your Success,

Carlo Selorio

Popularity: 87% [?]

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