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Articles Blogging customer relationship download report Email Marketing Emails Internet Marketing Mike Filsaime pass on SEO special report Traffic Tactics Viral Viral Marketing

For Entrepreneurs, The Internet has changed not only how we deliver products but how we sell them too. Results can happen instantantly. Promotional planning and timelines are typically accelerated. Literally, the income online can be unlimited and in hours if not days.

There are just a few reasons why many of the fasted growing companies today are Online or Internet Base.

One of the smartest strategies that internet marketers us to produce special reports that teach readers about the benefits of your own product, service, expertise, or even make other offers to other marketers products (If you want to see my previous post about it click here).

Lets revisit Viral Marketing…

What is Viral Marketing?

In my previous article about Proven Viral Marketing Techniques, I talked about different ways to increase your profits by the power of Viral Marketing.

On the internet, Viral Marketing is based on pass-along principle. Like a virus that causes colds and fly, a viral marketing campaign also passes things along, in this case, special report which is designed to sell the reader on your products and services. Viral reports, are passed along:

1. Via Email
2. Publishing an article that drives people to your website to download the report.
3. Someone posts your report on another Website/blog or otherwise gives it away because they you’ve given the rights that person can do so.

You can see marketing experts who have done this successfully, Mike Filsaime like The Resource Report in full effect.

Viral Marketing capitalizes on the very best feature of the net - tha is, the information spreads very quickly in this free wheeling environment. You will see in a short moment, many viral strategies actually enhances how quickly your name, your reputation and message can spread. You can actually become an authority figure in short period of time. Once you unleash your viral marketing campaign, it literally takes on a life of its own and can’t be stopped! Like the real life viruses, it will affect hundreds of thousands of people before it fades away and drop in numbers.

Next week, I’ll be taking about the Seven Steps in processing your Viral Marketing Campaign.

To Your Success,

Carlo Selorio

Popularity: 41% [?]

Articles Blogging Blogs Classified Ads customer relationship Drive Traffic Forums Internet Marketing salesletter Search Engines Social Bookmarking Social Networking splash pages Traffic Exchange Traffic Tactics Viral Marketing

Ok, I’ve been blogging a lot about Driving Free Traffic to your blogs lately via Social Media Marketing. I went back to reviewing Traffic Secrets by John Reese and checked out what still works and what doesn’t…

From what my subscribers tell me, one of the toughest and most asked questions is how to get traffic to your site. Their are free methods to drive traffic to your site if you go about it the right way. traffic is the lifeblood of your web site and if you don’t get enough traffic to the site it will die a slow painful death and we don’t want that to happen do we. Here are some that you can still use and still work.

Many great free methods to drive traffic to your site is out their. Let’s go over some of these traffic generating ideas so you can have a better grasp of what you need to do.

One of the more popular ways are through traffic exchange programs. These programs are widely used by people with various success. Many times it depends on alot of different factors that you have no control over. The best part about traffic exchanges is you will get some free traffic to your site which can only help.

Another free traffic method is using articles to drive it their. Writing articles and submitting to article directories will drive traffic to your site and it’s a great free way that people are using more today than ever before. The biggest advantage of this method is it keeps working as most of the articles are picked up by search engines and can stay on for years thus giving you traffic month after month.

Social network sites are the newest craze and a great way to drive traffic to your sites. Social networking is where you meet people like yourself and you can exchange ideas about growing your business. The best part about social networking is the relationships that are built through these organizations. These are great traffic builders for your business. I’ve been writing a lot about Social networks and I highly recommend you test and try it out for yourself. I already compiled a list of Social Media sites that you can use.

Using splash pages(some call it optin pages or flycatchers) and a free gift to drive traffic to your sites. A splash page is a fancy designed or even a generic page that let’s you give away a free gift in exchange for their email address and name. These pages can also redirect these customers to your web site once they sign up. Sure they may only sign up for the free gift, but you now have an email address to market to and their taken to your web site. You win twice in this method. Blogs is probably the hottest thing right now in Internet marketing and it gives you a way to get tons of free traffic to your site in various ways.

You can also use blogs like this one your reading, I know a lot of people who use blogs to drive free traffic to their sales pages. Since you don’t really update your one page salesletter(unless you constantly test different headlines and update it) then having a blog assures that you continue to update your site and in return the Search Engines love you.

Some free traffic methods that still work well, but have been overlooked are free classified ads. Free classified ads are still used on the Internet and contrary to popular belief they do work. People visit them and actually see what people have to offer. Classified ads don’t pull like they once did, but don’t kid yourself they are still a valuable resource. I’ve saved the last two as they are my favorite.

Signature files are usually what is attached below your signature be it in an email or a post on the Internet. These signature files will get clicked on and free traffic is the result from them.

The last and in my opinion one of the best ways is to visit lots of forums. Forums let you create a signature file and most will let you post free ads to drive even more traffic to your web site. Each day new forums are put up and it doesn’t look like that will stop anytime soon. Forums are one of the best free traffic methods that exist today.

As I always say, test and track it and see if it works for you and your business model. It really doesn’t hurt you if you hit a home run if it boost your traffic five percent here or ten percent there. It all adds up in the long run.

Popularity: 56% [?]

Blogging customer relationship List Building Traffic Tactics

This is probably one of the most asked question on the Internet among new people who enter the fray of Internet marketing. First, we need to understand what exactly is an ezine. An ezine is an electronic newsletter that can be sent through an email or many people now put them on blogs or web sites that people may visit to read. With time being limited and sometimes lost in spam filters, more and more people go to blogs or web sites to read their favorite newsletters. The real question maybe why it’s a must to have an ezine. Many different factors contribute to why you need an ezine, so let’s look at some of the main reasons an ezine will take your business to the next level.

Ezines are meant to connect with your readers in many different ways. if you talk to people who operating an ezine they will all give you various reasons they offer an ezine. I will give you the most basic reasons which will make it easier for you to get off on the right foot if an ezine is the way you may want to go. First and foremost an ezine is a place where you can connect with people. Relationships no matter where they are have to start somewhere’s and a ezine is a good way to start that off. Ezines help you grow your business in many ways besides building relationships. People love information and many times that is why they sign up for an ezine, getting that information to the consumer is what an ezine is all about.

Ezines are probably the best business builder you could ever have if your real serious about taking your business to the next level. An ezine gives the business your in many options. Over time your subscribers build a trust in you and the ezine you publish this will transfer in more sales for you and your company growing at the same time. Publish a very good ezine and world will get around about it and even bring you more business. That’s the power of an ezine. Most Internet marketers started with an ezine and have built very successful businesses from them. Ezines are also very cost effective for a company big or small. before the Internet became big the cost of a newsletter was very expensive. You had mailing costs, printing, content seem to always be a problem. Now with the Internet basically everywhere these problems have been solved and businesses can connect with their customers quicker and more efficient than ever.

The future of ezines are always changing and businesses will need to adapt to them. The business that doesn’t have an ezine is really losing out and that will continue. The benefits of having your own ezine are to many to just ignore and act like they don’t exist. For any business to survive they need to bring in new business and a ezine can help you do this. Introducing new products through an ezine is very cost effective as your already delivering to a warm market, plus people who believe in you is another reason that ezines are a must in today’s electronic publishing world. Businesses that don’t consider using a ezine aren’t going to be around as long as the ones that do. The key to lasting is building relationships and making sure those relationships are kept. Using an ezine is one tool that can help you do that. Without the ezine your just making it alot harder to succeed in your line of chosen work.

Popularity: 35% [?]

Articles Blogging business customer relationship Growing Internet Marketing Search Engines SEO Traffic Traffic Tactics Viral Marketing

Articles maybe the least know way to drive people to your web sites. That’s changing as more and more people are now using articles to bring massive amounts of traffic to their sites. Article writing have been around for a very long time, but until recently wasn’t thought of as a way to drive search engine traffic to your sites. That has changed now and I’m going to give you some quick tips to use articles to bring your site more traffic. First, many people think that once you write an article that your done and that is hardly the truth. This is an misconception that has been put out their and really isn’t as true as it once was. It’s true a very popular article will stay highly ranked but consistency is the key. The more articles you have out their the better chance you will be ranked in the search engines. We need to see what an article consist of so we can get started on marketing your business with articles.

To get articles ranked on search engines they need to have certain things that they look for. Keyword density is very important, but don’t over do it. The content is still king no matter what anyone will tell you. Google and the search engines love fresh content and you get ranked favorably if you submit fresh content all the time. Make sure your articles are checked through with no errors as it doesn’t look good on you if an article does appear with alot of typos. Once you have the article ready to go you can submit it to article directories. Article directories are where these articles are usually submitted and in turn the search engines usually pick these up. Many article directories will let you put a resource box at the end of your articles. This can have a little about you and what you do. Most of them will let you put in a url of your web site.

These resource boxes are important as people will click these on and head to your site which drives visitors to whatever you are doing or promoting. The more article directories that these articles you write the more traffic it will bring you. It doesn’t stop their either though. Ezine publishers are always on the look out for great articles and submitting them to these ezine publishers are always a good idea. The name of the game is getting your articles out their. Let’s get back to the resource box for a second. Web site owners will go to these article directories and if they pick up your article and post it anywhere they must leave your resource box intact. This means more traffic as your feeding off their web site traffic with that article. Articles can generate traffic so many different ways it’s a win-win situation for the article writer. It can also means other jobs for you.

As people see your articles on search engines and article directories more job offers could come your way. Articles are simple very low cost and if you don’t want to write your own you can hire it out usually between 5-10 dollars an article. if you buy in bulk the cost can be alot less. No matter which way you choose articles can give a boost to your business and help your bottom line. besides articles for the most part don’t take alot of time up and your rewards can come fairly quickly which is why more and more people are using articles to promote their business and themselves.

To your Success,

Carlo Selorio

Popularity: 30% [?]

back end business buying decision crosssell customer relationship customer service Internet Marketing sales Self Improvement upsell

Once you have your customers buying from you, It is essential to reinforce their buying decision. This simple action can ultimately improve and your business’ long term growth and back-end sales. The net worth of customer in this profit funnel can be very large.

Here are the steps to profit wildly with this system:

1. You must have a program setup to reinforce the buying decision if you don’t setup one right away.

2. You contact your customers after they made the initial purchase so that you can offer the above.

3. Thank the customer and give him/her an opportunity to bump what they bought to a larger sale (if this is appropriate for your product).

4. When writing your email or letter, tell your client that “because you’re concerned about him/her, because care more than to actually make a quick profit and leave, not be suprised from time to time if you write to inform or alert them to find out about other things.

Once you’ve figured out the number of times your customers have repurchased from you on their own, there is still more to it than that. You need to consider how the value of your subscriber list increases if you actively solicit them again and again. The ultimate way is to determine what a customer is worth to you is the extent of your back-end sales to them. As long as you don’t over do it by selling other products that is not relevant to their niche and always selling them at then next opportunity you can do a JV. Make sure the back-end product you are selling will enrich and be valuable for your customers in the long run.

Upsell Or Resell Right At, Or Immediately after The Initial Sale

Here are some pointers and tips to get more back-end sales from your customers:

1. Upsell or resell them immediately after the initial sale. A lot of experience Internet Marketers have already learnt this technique and will not fall for this marketing unless your an authority figure but in different niche markets it works great. As long as the product your that synergetic to the one they’re buying you can dramatically improve your profits. By experimenting with an add-on products or services. Maybe you can offer a package of related items for a 40-50% discount of they buy now. A lot of people using the Butterfly Marketing Software are doing this with great effect.

2. Cotact or visit your customer right after the sale to see how they like their purchase and ofter them a deal on a related product or service. One out of 3-5 client may take you up on your offer. Upgrade the sale by slashing $100 off. For example you sell the normal version of the software and they are buying the gold upgraded version.

3. Secure the rights to high profit or repeat-type product or services that are logically suited to your customers, you can either do a follow up call or email to sell this product. One great example for this is the Private Label Rights of aweber and 1shoppingcart. I’ve seen the big marketers get a hold of the PLR for this product and sell it to their customers for recurring income.

Once you’ve worked out how much extra income you can earn on the back end, you can then work on expanding your advertising budget for every sale of your product. You can now justify spending a lot of money developing different strategies to acquire customers and sales. Since their no longer worth “A” dollars, but they are now worth “A + B” dollars.

Testing is the mother of skill in Marketing… Test this let me know about your results.

To Your Success,

Carlo Selorio

Popularity: 28% [?]