How To Build and Profit From A “USP”
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customer relationship Internet Marketing Jay Abraham Self Improvement Selling Unique Selling Proposition USP |
What sets your business apart from others in the same field as you? And, more to the point , what is truly unique about your business-something “special,” something that your main competitor simply can’t offer or doesn’t offer? Is it the price? the Durability of your product? Is it the convenient hours your open? Great after purchase service? Whatever it is, make sure that this unique quality or your Unique Selling Proposition(USP) is at the heart of all your marketing efforts. If you leave this out of your selling strategy, you are leaving a the main sales weapon at your disposal: UNIQUENESS.
The number of possible USP’s is virtually ca go forever but once you’ve hit the nail on the head, you can make it as your foundation for marketing. Once you do this, you need to fulfill your promises. On the other hand, it can also back fire and ruin your reputation if you don’t provide what you intended.
On a sheet of paper, write down this sentence:
“Most businesses in my industry do ________________. But what we do is _____________.
As a blank spaces suggest, I want you to write in whatever it is that sets you apart from all your competitors… whether it be in your online or offline business. What you do that they don’t do or can’t do is your “Unique Selling Proposition”.
You can absolute build a global by having a great USP, its up to you where you want your business to be in the future.
Cheers!
Carlo Selorio
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How To Build and Profit From A “USP 
What sets your business apart from others in the same field as you? And, more to the point , what is truly unique about your business-something “special,” something that your main competitor simply can’t offer or doesn’t offer?
Is it the price? th…
How To Build and Profit From A USP…
What sets your business apart from others in the same field as you? And, more to the point , what is truly unique about your business-something “special,” something that your main competitor simply can’t offer or doesn’t offer?
Is it the price? th…
Very nice article. As a community we shop around to find the best deal. Setting yourself against your competitors, so that customers see the value in dealing with you will place you in a category of expertise. Not only allowing an increase in traffic but also allowing your marketing dollars to have more value. The author wrote this perfectly
http://www.PassportMentors.com
Very good point. I wish more businesses would read your post. Customer relationships are so important.
Seacollie
Thanks Megan, Its something that a lot of businesses on or offline don’t use as much.
Seacollie, nice to know that enjoyed this post.
Cheers,
Carlo
It’s absolutely essential to make your business different from the crowd to have any kind of pricing control.
Jay Abraham covers the USP concept really well in some of his material and if you are not familiar with his work, there is plenty of material in my Business Coaching Blog.