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Once you have your customers buying from you, It is essential to reinforce their buying decision. This simple action can ultimately improve and your business’ long term growth and back-end sales. The net worth of customer in this profit funnel can be very large.

Here are the steps to profit wildly with this system:

1. You must have a program setup to reinforce the buying decision if you don’t setup one right away.

2. You contact your customers after they made the initial purchase so that you can offer the above.

3. Thank the customer and give him/her an opportunity to bump what they bought to a larger sale (if this is appropriate for your product).

4. When writing your email or letter, tell your client that “because you’re concerned about him/her, because care more than to actually make a quick profit and leave, not be suprised from time to time if you write to inform or alert them to find out about other things.

Once you’ve figured out the number of times your customers have repurchased from you on their own, there is still more to it than that. You need to consider how the value of your subscriber list increases if you actively solicit them again and again. The ultimate way is to determine what a customer is worth to you is the extent of your back-end sales to them. As long as you don’t over do it by selling other products that is not relevant to their niche and always selling them at then next opportunity you can do a JV. Make sure the back-end product you are selling will enrich and be valuable for your customers in the long run.

Upsell Or Resell Right At, Or Immediately after The Initial Sale

Here are some pointers and tips to get more back-end sales from your customers:

1. Upsell or resell them immediately after the initial sale. A lot of experience Internet Marketers have already learnt this technique and will not fall for this marketing unless your an authority figure but in different niche markets it works great. As long as the product your that synergetic to the one they’re buying you can dramatically improve your profits. By experimenting with an add-on products or services. Maybe you can offer a package of related items for a 40-50% discount of they buy now. A lot of people using the Butterfly Marketing Software are doing this with great effect.

2. Cotact or visit your customer right after the sale to see how they like their purchase and ofter them a deal on a related product or service. One out of 3-5 client may take you up on your offer. Upgrade the sale by slashing $100 off. For example you sell the normal version of the software and they are buying the gold upgraded version.

3. Secure the rights to high profit or repeat-type product or services that are logically suited to your customers, you can either do a follow up call or email to sell this product. One great example for this is the Private Label Rights of aweber and 1shoppingcart. I’ve seen the big marketers get a hold of the PLR for this product and sell it to their customers for recurring income.

Once you’ve worked out how much extra income you can earn on the back end, you can then work on expanding your advertising budget for every sale of your product. You can now justify spending a lot of money developing different strategies to acquire customers and sales. Since their no longer worth “A” dollars, but they are now worth “A + B” dollars.

Testing is the mother of skill in Marketing… Test this let me know about your results.

To Your Success,

Carlo Selorio

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